Earlier this year, the Alliance for Open Media introduced the final specifications for the AV2 codec, anticipated to provide an efficiency increase of approximately 25% to 32% compared to AV1. This advancement allows for enhanced streaming quality at the same bitrate or similar quality at a reduced bitrate, ultimately leading to decreased bandwidth consumption. YouTube is expected to implement AV2, and its arrival may be sooner than anticipated.
While companies like Netflix, Amazon, and Apple have not disclosed any rollout strategies, YouTube seems more forthcoming. Reports suggest that YouTube plans to begin using the codec in early 2027, starting with its web platform.
Des Keane, the Engineering Director at YouTube, stated:
YouTube is dedicated to open codecs that provide optimal video quality with minimal playback issues. As of March 19, 2026, over 90% of content on YouTube (based on watch time) is available in AV1. We are eager to start streaming with AV2, which will offer even better video quality and new opportunities for multi-video functionality. AV2 streams will be accessible on the web as early as 2027.
Adding to this update, Jim Bankoski, Engineering VP of Chrome, noted that the adoption of AV2 could enhance multi-view experiences:
We are excited about the progress surrounding AV2, with partners such as YouTube, Netflix, and Prime Video investing in the format and demonstrating strong backing for the technology. In addition to enabling faster and higher-quality streaming, AV2 sets the stage for innovative browser experiences, including improved multi-view video and more efficient video conferencing at higher resolutions.
Although YouTube seems eager to implement AV2, it may take time for other platforms and hardware manufacturers to catch up. Remember that AV1 was launched in 2018, and the first smartphone featuring AV1 encoding didn’t appear until the Pixel 10. Widespread adoption will ultimately rely on support from hardware and software, and currently, finding devices or media players that can support AV2 is quite challenging.
