The fitness wearable brand without a screen is encountering increased competition this year.
Whoop has revealed that its Advanced Labs feature will now be available without a subscription fee. All users of Whoop can now access blood testing health screenings through Advanced Labs. While the tests, administered by Quest Diagnostics, cost approximately $150 each, there’s no longer a membership fee required to access this feature.
These screenings can provide insights into various aspects of a Whoop user’s health, including cardiovascular, metabolic, hormonal, and inflammatory conditions. Additionally, Whoop has included the multi-cancer early detection test named Galleri in its Advanced Labs offerings.
As the market for screenless fitness trackers becomes increasingly saturated, with new entries from brands like Garmin and Google Fitbit, Whoop appears to be striving to maintain customer engagement by making its health information more accessible.
