Instagram is planning to enhance user control over content presentation, as revealed by Adam Mosseri, the platform’s head.
Mosseri highlighted potential improvements to the feature known as Your Algorithm, which enables users to choose topics they wish to see more or less of on the platform. This feature was introduced last year and is gradually being rolled out to various sections of the app.
“We aim to make Your Algorithm a fundamental aspect of the Instagram experience,” Mosseri stated. He added that while some features are currently being tested, others will be available soon, and some may not be successful.
His examples included a feature where users can pull down their feed to access the Your Algorithm menu, and swiping up from a Reel could also prompt similar customization options. Additionally, there are plans for buttons below each Reel that will allow users to express whether they want to see more similar content.
The feedback on Mosseri’s announcement featured a common theme, with many users expressing a desire for the algorithm to prioritize content from accounts they already follow. One user emphasized, “WE JUST WANT OUR ALGORITHM TO SHOW THE PPL WE FOLLOW.”
