Apple Poised to Challenge Whoop with Upcoming Fitness Tracker, According to Latest Report
Apple is reportedly working on a fitness tracker that doesn’t feature a screen, positioning it to compete with Whoop, a fitness technology company valued at over $10 billion.
According to sources, Apple is currently exploring the technological aspects of this new device. This “technology investigation” indicates that the company is assessing whether to move forward with full product development. Several prototypes of the tracker have already been created during this exploratory phase.
The forthcoming device is likened to “a slim fabric band that includes a sensor-equipped computing module,” with reports suggesting that its release may not happen before 2028.
It’s important to note that Apple already offers a fitness tracker in the form of the Apple Watch, which monitors various health metrics like workouts, heart rate, and sleep patterns. However, this new product design appears to resemble Whoop’s straightforward fitness bands, which are marketed for tracking an array of health data.
TechCrunch reached out to Apple for additional details regarding the project.
This report comes at a time of significant transition for Apple, as former CEO Tim Cook has transitioned to the role of executive chairman, allowing John Ternus to step in as the new CEO. The company is facing challenges due to increased costs linked to a memory shortage. Nevertheless, Apple remains committed to launching a variety of new devices, including a foldable phone, updated tablets, and a new MacBook Pro. Additionally, the company is currently involved in legal disputes with OpenAI, alleging trade secrets theft, as it strives to lead in hardware innovation during the AI era.
