Edgar Cervantes / Android Authority
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Summary:
- Alphabet released its financial report for Q3 2026 today.
- CEO Sundar Pichai revealed that YouTube Music and Premium have surpassed 150 million subscribers.
- This count includes trial subscriptions and has risen from 125 million noted earlier this year.
Today, Alphabet has announced its financial performance for Q3 2026, showcasing various metrics related to artificial intelligence, token usage, and Search operations. Notably, the report sheds light on the growth of one of the largest streaming platforms, with updates on YouTube’s subscriber figures.
A key point to consider is that the new figures also account for free trial subscriptions. However, the previous count of 125 million included the same category, providing a consistent basis for comparison.
When the earlier figures were released, YouTube had recently increased its subscription price to $15.99 per month. This adjustment may have slightly impacted the rate of new subscriber acquisition, although further analysis on this aspect is challenging. Historically, Google has been attracting approximately 25 million new subscribers quarterly, inclusive of various services. Still, the growth observed is commendable given YouTube’s longevity.
YouTube Premium continues to introduce appealing features, such as the upcoming Peacock Premium set to launch next year. Additionally, rumors suggest that audiobooks may soon be included. While these enhancements likely contribute to subscriber growth, there is speculation regarding how long subscribers will accept potential price increases. As it stands, the current subscriber base appears loyal, but the future remains uncertain regarding their tolerance for changes.
