Apple is gearing up for its annual iPhone unveiling, scheduled for Wednesday, September 9 at 10 a.m. PDT. This year’s event is generating significant excitement, particularly regarding Apple’s much-anticipated entry into the foldable smartphone arena, marking its debut approximately seven years after Samsung’s initial release of similar devices.
For the “Surprise and Shine” event, Apple will provide a YouTube livestream, and viewers can set reminders on the platform to ensure they catch all the announcements. The event will also be available for viewing on Apple’s dedicated events page.
In addition to unveiling the foldable iPhone Ultra, Apple is anticipated to reveal the iPhone 18 Pro and iPhone 18 Pro Max models, catering to consumers seeking upgrades without the high price tag of the Ultra, which is rumored to be around $2,000. The standard iPhone 18 is expected to be released next year.
There are also speculations about new products, including an upgraded HomePod, camera-equipped AirPods, and the latest versions of Apple Watch.
This event signifies a new chapter for Apple, as it will be the first major announcement under the leadership of the new CEO John Ternus, following the departure of longtime CEO Tim Cook.
